When I first caught word of the sex research that is featured in this June’s issue of Playboy, as a sex researcher, I was skeptical.
In the June 2011 issue of Playboy, you’ll find the results of the 2011 Playboy Sex Survey. This survey was last conducted in 1983. If you want to check out details of their results, you can do so here and here.
A lot of the coverage of this survey has been criticizing their methodology and sample. However, once I looked into this, they actually didn’t do so bad. And I’m a tough critic. In fact, I was so skeptical that I emailed the research director and asked for more details. When I received a response (within hours, at that), I was pleasantly surprised to see the detail and care that went into this survey. They sent me specifics about how they weighed the data to match population stats in addition to a whole folder on bias in sex research. Nothing new to me, but still, an impressive and speedy response.
There are two surveys: The Playboy Reader Sex Survey and The Playboy/Harris Sex Survey. The Playboy Reader Survey is certainly not representative, though they don’t claim it to be. It is, as it sounds, a survey of readers of Playboy and their sexual behaviors, attitudes, and preferences. The Harris Sex Survey is the same thing, but with a sample of American adults (not just Playboy readers). Both had a specific emphasis on the role that technology played in sex and sexuality. They’ve really visualized their data in an interesting way, and now that I know the details of the study, I can take it seriously (despite the Playboy name).









